Privacy policy
a) General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
b) General data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
c) Data collection on our website
Who is responsible for data collection on this website?
The party responsible for data processing on this website is
ALHO Holding GmbH
Hammer 1
51598 Friesenhagen
Anette Höchst (CEO), Achim Holschbach, Silvia Matschke, Dr Nicole Steinmetz, Jens Vetter
Phone: +49 2294 696- 737
E-mail: datenverarbeitung@alho.com
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.
On the other hand, data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time in accordance with Art. 15 GDPR. You also have the right to request the rectification (Art. 16 GDPR), erasure (Art. 17 GDPR) and restriction (Art. 18 GDPR) of this data and the right to object to processing in accordance with Art. 21 GDPR. You also have the right to data portability (Art. 20 GDPR).
You can contact the controller at any time at the above address if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and tools from third-party providers
When you visit our website, your surfing behaviour may be statistically analysed. This is primarily done using cookies and so-called analysis programmes. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.
You can object to this analysis. We will inform you about the objection options in this privacy policy.
SSL and TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Cookies
The website sometimes uses so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.
Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass this data on to third parties without your consent.
The data entered in the contact form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal message by email, but you can also send us a fax or write to us by post. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
Browser plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you sign in with your Google account.
To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account by following this link: https://www.google.com/settings/ads/onweb/.
The data collected in your Google account is summarised exclusively on the basis of your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google conversion tracking
This website uses Google AdWords. AdWords is an online advertising programme of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use what is known as conversion tracking. When you click on an advert placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and has been redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Bing Ads
This is an advertising provider.
Processing company
Microsoft Corporation
One Microsoft Way, Redmond, WA 98052-6399, United States of America
Data processing purposes
This list represents the purposes of data collection and processing. Consent is only valid for the stated purposes. The data collected cannot be used or stored for any purpose other than those listed below.
- Advertising
- Conversion tracking
Technologies used
- Cookies
Data collected
This list contains all (personal) data collected by or through the use of this service.
- Employment metrics
- Number of visits
- Bounce rates
- Microsoft Click ID
- Digital signature
- UET ID tag
- URLs
- Referrer URL
- Page title
- Conversions
- Screen height
- Screen width
- Browser language setting
- Visit duration
- Screen colour depth
- Response time of the page
- Advertisements clicked on
Legal basis
The legal basis for the processing of personal data required under Art. 6 I 1 GDPR is stated below.
- Art. 6 para. 1 s. 1 lit. a GDPR
Place of processing
European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer required for the specified processing purposes. Data is deleted as soon as it is no longer required for processing.
Data recipients
Data Recipients Infotext
- Microsoft Corporation
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company.
https://aka.ms/privacyresponse
Forwarding to third countries
Some services forward the collected data to another country. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
Click here to read the data processor's privacy policy privacy.microsoft.com/en-us/PrivacyStatement
Click here to revoke on all domains of the processing company https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings
LinkedIn Ads
This is an advertising service.
Processing company
LinkedIn Ireland Unlimited Company
Wilton Place, Dublin 2, Ireland
Data processing purposes
This list shows the purposes of data collection and processing. Consent is only valid for the stated purposes. The data collected cannot be used or stored for any purpose other than those listed below.
- Conversion tracking
- advertising
- Remarketing
- Optimisation
Technologies used
- cookies
- pixels
- Ad tags
Data collected
This list contains all (personal) data collected by or through the use of this service.
- IP address
- User agent data
- Device ID
- Search terms
- Viewed articles
- Visited pages
- Viewed adverts
- Followers
- Connections
- Videos viewed
- Information in profile
- Advertising ID
- Information about the operating system
- Device information
Legal basis
The legal basis for the processing of personal data required under Art. 6 I 1 GDPR is stated below.
- Art. 6 para. 1 s. 1 lit. a GDPR
Place of processing
European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer required for the specified processing purposes. Data is deleted as soon as it is no longer required for processing.
Data recipients
Data Recipients Info text
- LinkedIn Ireland Unlimited Company
- LinkedIn Inc
Data Protection Officer of the processing company
Below you will find the email address of the Data Protection Officer of the processing company.
https://www.linkedin.com/help/linkedin/ask/TSO-DPO
Transfer to third countries
Some services transfer the collected data to another country. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
Click here to read the data processor's privacy policy www.linkedin.com/legal/privacy-policy
Click here to revoke on all domains of the processing company www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Click here to read the data processor's cookie policy https://www.linkedin.com/legal/cookie_policy
Google reCAPTCHA
The ALHO Group uses the "Google reCAPTCHA" function to ensure that entries (forms) and page views are made by legitimate users and not automated by hacking or SPAM tools (robots). For this purpose, various page view session data (sessions, session cookies) and interaction data are processed. This data is at least indirectly personalised. You can find a comprehensive description of the scope of functions and the process at https://www.google.com/recaptcha/about/.
The processing of your data by means of "Google reCAPTCHA" takes place exclusively on the basis of the declaration of consent granted under data protection law in accordance with Art. 6 para. 1 lit. a EU General Data Protection Regulation ("GDPR").
Data processing by Google itself and any associated data transfers are comprehensively documented by the service provider Google in its privacy policy. This is available at: https://www.google.com/intl/de/policies/privacy/.
Newsletter2Go
This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany. Newsletter2Go is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored by us and on Newsletter2Go's servers in Germany.
Data analysis by Newsletter2Go
With the help of Newsletter2Go, we are able to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. In this way, we can determine, among other things, which links were clicked on particularly often. We can also recognise whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can recognise whether you have made a purchase after clicking on the newsletter.
Newsletter2Go also enables us to categorise newsletter recipients according to various categories ("clustering"). Newsletter recipients can be categorised by age, gender or place of residence, for example. In this way, the newsletters can be better customised to the respective target groups.
Detailed information on the functions of Newsletter2Go can be found at the following link: https://www.newsletter2go.de/features/newsletter-software/.
If you do not wish to be analysed by Newsletter2Go, you must unsubscribe from the newsletter, as it is not possible to receive the newsletter without the corresponding analyses. You can unsubscribe from the newsletter by clicking on the e-mail address stored there and then sending the e-mail.
Legal basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.
Storage period
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of Newsletter2Go after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this. You can find more details in Newsletter2Go's privacy policy at: https://www.newsletter2go.de/features/datenschutz-2/.
Conclusion of a contract for commissioned data processing
We have concluded a contract with Newsletter2Go in which we oblige Newsletter2Go to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf?x48278.
YouTube
We have integrated YouTube videos on our website that are stored on http://www.youtube.com (provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA) and can be played from our website. The extended data protection mode is used here, in which, according to YouTube, no user information is stored. If you start an embedded YouTube video, YouTube cookies are stored on your computer in order to collect information about your user behaviour. If you are logged in to a product of the YouTube parent company Google Inc., Google may be able to assign your visit to our online offer and your user behaviour to your Google profile. Regardless of whether the embedded video is played, a connection to the Google "DoubleClick" network is established each time a website with a YouTube video is accessed. The purpose and scope of data collection and further processing and use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's or YouTube's data protection information. You can find this at https://www.google.de/intl/de/policies/privacy/.
We currently use the social media plugins from Facebook. You can recognise the provider of the plug-in on our homepage by the button with the "f". When you visit our website, no personal data is initially passed on to the provider of the plug-in. Only if you actively click on the lettering, thereby activating the "button" and logging in/registering with Facebook, will the provider receive the information that you have accessed the corresponding website of our online offer. According to its own information, Facebook will anonymise the IP address immediately after collection in Germany. By activating the plugin, your personal data is transmitted to Facebook and stored there. We have no influence on the data collected and data processing procedures, nor are we aware of the full extent of data collection, the purposes of processing or the storage periods. We recommend that you read Facebook's privacy policy athttps://www.facebook.com/privacy/explanation.
Use of Twitter
We also use the Twitter service and have integrated the Twitter social plug-in on our website. However, the connection to Twitter is only established when you actively click the button. Only when you have clicked the button and/or use the Twitter functions, for example by using the "Re-Tweet" function, will the websites you have visited be linked to your Twitter account and made known to other users. Data is also transmitted to Twitter in the process.
We would like to point out that we have and receive no knowledge of the content of the transmitted data or its use by Twitter. For more information on the purpose and collection and processing of data, please visit Twitter, Inc. 1355 Market St. Sweet 900 San Francisco, California 94103, USA: https://twitter.com/privacy. Twitter has submitted to the eu-us-privacy-shield https://www.privacyshield.gov/European-Businesses. You can change your data protection settings on Twitter in the account settings.
We have integrated the button for the network "Xing" on our website. When the button is activated, a short-term connection to the servers of XING SE ("XING", Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; http://www.xing.com/privacy ) is established via your browser. XING does not store any personal data when you access this website. In particular, XING does not store any IP addresses. You can find more information about the specific data collection on the website: https://www.xing.com/app/share?op=data_protection
Google Maps
This website uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
You can find more information on the handling of user data in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.
Hotjar
We use Hotjar to better understand the needs of our users and to optimise the offer on this website. With the help of Hotjar's technology, we get a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offer to our users' feedback. Hotjar works with cookies and other technologies to collect information about the behaviour of our users and their end devices (in particular IP address of the device (is only recorded and stored in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website). Hotjar stores this information in a pseudonymised user profile. The information is not used by Hotjar or by us to identify individual users or merged with other data about individual users. Further information can be found in Hotjar's privacy policy here.
You can object to the storage of a user profile and information about your visit to our website by Hotjar and the setting of Hotjar tracking cookies on other websites by clicking on this opt-out link.
We commission other companies and individuals to fulfil tasks for us. For example, service providers are commissioned to process certain data on our behalf, such as analysing and maintaining our databases and servicing our software and hardware. We also use the help of service providers to order products, support advertising measures, process payments (credit card, direct debit and purchase on account) and provide general customer service. All service providers and third-party companies work in accordance with the applicable laws, in particular the applicable data protection law. We have concluded data processing agreements with our service providers that fulfil the requirements of Art. 28 GDPR, provided the relevant legal requirements are met. Through careful selection and regular monitoring, we ensure that our service providers take all organisational and technical measures necessary to protect your data.
End of the privacy policy (as of May 2019)